A student was forced to return his £300 North Face coat after people kept saying it made him look like he worked for Primark.
Friends quickly noticed the blue colour scheme of Connor Cundale’s expensive winter jacket bore a striking resemblance to the uniforms worn by staff at the fashion retailer – and then wouldn’t let him forget it.
After three weeks of feeling like the ‘laughing stock’ of his campus in Bristol, Connor, 20, exchanged the item for a coat that ‘wouldn’t make him look like a walking Primark advertisement’.
He poked fun of his predicament on his TikTok channel in a video that has now had more than two million views.
It shows Connor wearing his coat on Clifton Suspension Bridge as the caption reads: ‘You think you can hurt me? I spent £300 on a coat just to look like a Primark employee.’
Connor, from Buckhurst Hill, Essex, said: ‘On the day I bought it, I went out with my friends that evening.
‘One of them made a comment like “oh, he’s wearing a Primark coat.”
‘I didn’t think anything of it, but that evening, it clicked in my head that I was a walking Primark advertisement. The colours were spot on.
‘I was in Primark one day, and this lady tapped me on the shoulder.
‘She asked “do you work here?”, I just turned around and laughed. I said, “No, I’m just repping the colours”.’
After this incident, Connor said he felt like people were staring at him and he kept wondering if more people were going to ask him for help.
‘It put me off wearing the coat in Primark, it put me off wearing the coat point blank,’ he said.
‘I had someone I didn’t know at university make a comment to me, saying I looked like I worked in Primark.
‘It became well known in student halls that I was the guy with the North Face Primark employee coat.
‘I was embarrassed. I felt like such a laughing stock for spending that much money on something now being related to a Primark employee.
‘Nothing is wrong with working in Primark of course, but you just wouldn’t want your coat looking like a brand’s uniform.’
Fortunately for Connor, North Face agreed to refund him on his purchase, allowing him to switch it for an alternative coat in green; but only after checking on the uniforms of other big brands.
Connor said: ‘I didn’t like the idea of having spent so much money on it and then people making a joke out of it. It was a nice coat, it was a nice colour, it was just the connection.
‘I only recently got into design stuff. North Face is a really good brand with high quality stuff, so I made an investment into it.
‘I managed to return the coat, even though I’d removed the labels. Their policy says that they don’t accept returns if that’s been done.
‘But I got in touch with them and just explained that I really didn’t like the coat, and the customer service was really nice. They said I could send it back.
‘I got a replacement coat in a balsam green colour. I made sure there were no resemblances to any supermarkets or any other big brands. I have the coat I want now, and I’m really happy with it.’
Primark and The North Face have been contacted for comment.
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